Alejandro Fink

Web development · UX · Product

I design and build websites and digital products that solve real business problems.

I combine development, user experience, and commercial thinking to turn ideas, operations, and opportunities into functional web solutions.

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Work archive · 06 projects

Every project reveals a different way to turn context into experience.

Scroll to explore them or choose a number to jump directly to a project. Every case states what exists, what was a decision and what remains a limit.

torvena.com.ar
Torvena home page with commercial navigation and a car technology product heroTorvena home page with commercial navigation and a car technology product hero
E-commerce · Owned business2026—

Torvena

Owned business · In production

From zero to an Argentine e-commerce business operated firsthand: brand, catalog, storefront, acquisition, measurement and operations connected as one system.

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What I can build · 04 fronts

Technology comes after understanding what needs to change.

  1. 01

    Business websites and landing pages

    Clarify an offer, shape the journey and turn attention into a concrete next step.

  2. 02

    E-commerce and sales experiences

    Connect catalog, content, trust and operations inside an owned sales channel.

  3. 03

    MVPs and digital products

    Turn an opportunity into a first version that can reveal usage, intent and real constraints.

  4. 04

    Custom solutions and product evolution

    Extend existing products with flows, dashboards, integrations and evidence-led improvements.

How I work

Clarity first. Then a solution people can actually use.

I use AI to accelerate research, prototyping, development and iteration. Strategy, judgment and validation remain human.

  1. 01

    Understand

    Business, audience, constraints and goal before choosing the shape of the solution.

  2. 02

    Define

    Scope, journey, content and a useful first version that can be validated.

  3. 03

    Design and build

    Interface, development and integrations working as one system.

  4. 04

    Validate and evolve

    QA, measurement and learning when the project and operation make it possible.

Perspective

I build with the perspective of someone who also sells and operates.

My full-stack foundation overlaps with consultative sales, UX, product and AI-assisted development. Operating Torvena added a decisive layer: working with catalog, acquisition, support, logistics and continuous improvement — not only the interface.

About

A useful conversation

Could a better web experience unlock a real business need?

We can frame the problem, define a useful first version and decide what is worth building now.

Tell me about your project