The starting point
Context before interface.
After working as a closer for Anton, I recognized a gap between the program’s depth and the basic way its website explained method, support and community before a call.
04 / 06Conversion · Digital product2026
Strategic proposal · Functional prototype
Salto Cuántico
Turning firsthand sales experience into a funnel audit, clearer architecture and two functional pages for an existing program.
What I built
The response I built.
I proposed a main landing page and Mapa del Alma as coordinated journeys, integrated existing Typeforms, passed UTMs and clearly separated the implemented experience from a conceptual future platform.
Key decisions
Decisions that explain the solution.
These are not attributed outcomes; they are verifiable choices in the process and implementation.
- 01
Show more of the product before the application
The proposal explains the method, stages, practices and experience before asking for a form submission.
- 02
Separate journeys by traffic temperature
The main landing serves people with context; Mapa del Alma offers a shorter entry for colder traffic.
- 03
Distinguish reality from vision
The future platform is labelled conceptual rather than presented as operational software.
Verified scope
What exists in this version.
- Main landing page and Mapa del Alma
- Lazy-loaded embedded Typeform
- UTM transfer and events without sensitive answers
- Interaction-loaded video
- Explicit content and claim boundaries
Current status and limits
What I do not present as finished.
- The new experience was not adopted as the operational website.
- Portal, owned community, CRM and scheduling remain future vision, not built functionality.
- There are no conversion metrics attributable to the prototype.
- Real Typeforms are not promoted from this portfolio.
Verified outcome
Current state, without rewriting it as a final success.
- 01
Proposal completed and presented to one of Anton’s partners.
- 02
Positive reception and authorization to show the work.
- 03
The project remains under evaluation and its status will change only if it evolves.