The starting point
Context before interface.
Lourdes showed work, reels, personality and services only on Instagram. The opportunity was to curate that archive and translate an existing sensibility into an owned web presence.
06 / 06Creative portfolio · Editorial direction2026
Portfolio approved · Activation pending
Lourdes Mirada
Turning an identity that lived on Instagram into an owned editorial portfolio, without making it a generic gallery or forcing acquisition while capacity is limited.
What I built
The response I built.
I built a narrative across photography, reels, a manifesto, services and a personal introduction, using varied editorial compositions while keeping Instagram as the contact channel.
Key decisions
Decisions that explain the solution.
These are not attributed outcomes; they are verifiable choices in the process and implementation.
- 01
Translate an identity without inventing one
The direction comes from the visual language and themes Lourdes already expressed through her work.
- 02
Curate as a narrative
Images are organized with editorial rhythm, titles and categories rather than a uniform grid.
- 03
Do not force acquisition when it is not useful
The page is approved, but commercial activation waits for a real capacity decision.
Evidence of the work
Screens and authorized material.
Verified scope
What exists in this version.
- Photographic hero
- Manifesto and editorial gallery
- Linked reel integration
- Three real service families
- Personal introduction and Instagram call to action
Current status and limits
What I do not present as finished.
- The page is not an active commercial channel.
- There is no form, scheduling, payments, CMS or analytics.
- Testimonials visible on the source page are illustrative and excluded from this case.
- There are no attributable metrics.
Verified outcome
Current state, without rewriting it as a final success.
- 01
A new web presence built from an existing identity and archive.
- 02
A proposal approved by Lourdes and ready to activate when her capacity allows.
- 03
Real photography, reels and services, with no invented testimonials or results.